Coca-Cola Drops £4m on First Ad Campaign for Fuze Tea Brand

Coca-Cola Drops £4m on First Ad Campaign for Fuze Tea Brand

 Coca-Cola has launched its first ad campaign for low-calorie variant Fuze Tea. The brand was brought to the UK earlier in 2018 following a period of rapid growth, becoming a billion-dollar brand for Coke within just three years of its 2012 launch. When it arrived in the UK, Coke said it would spend £4m […]

Fuze Tea Takes ‘Surprising Fusions’ to the Next Level in New Summer Campaign

Fuze Tea Takes ‘Surprising Fusions’ to the Next Level in New Summer Campaign

Coca-Cola South Pacific has announced details of its Fuze Tea summer campaign via Ogilvy Sydney, which will accelerate consumer trial and build on the already strong results achieved since launching in 2016. To achieve this, Fuze Tea will take ‘surprising fusions’ to the next level by closely aligning the product with food moments. Targeting 30-49 year […]