To promote its Blue Label drink in China, whiskey brand Johnnie Walker brought martial art legend, Bruce Lee, ‘back to life’ in its latest ad. Created by ad agency BBH, the 90-second ad called ‘Game Changer’ features a CGI ‘Bruce Lee’ narrating his famous ‘Be Water’ philosophy. According to Joseph Kahn, the director of the […]
SodaStream International, Ltd. the world’s leading manufacturer and distributor of home carbonation beverage systems, announced today that a revised version of the TV spot ‘SodaStream Effect’ will be presented to more than 100 million viewers of football’s Big Game on February 3. An entirely new spot, developed by advertising legend Alex Bogusky specifically for the […]
