Iconic baking brand, Betty Crocker is to launch its interactive Dream Bake Studio at The Trafford Centre, Manchester. Set to inspire bakers and drive new engagement with consumers through a fun and interactive experience created by Momentum Worldwide, the cake pop-up has a unique difference – it will harness the power of AI. Using AI […]
This January the most loved Mexican-inspired food brand is launching its latest campaign under their Make Some Noise Creative Platform, ‘Sound of Connection’. Old El Paso™ has created the campaign with the help from international agency of record, VCCP, to get more people sharing the vibrancy and inspiration of Mexican food, more often by encouraging […]
Fibre One from General Mills is helping shoppers start 2021 as they mean to go on with an exciting new ATL campaign. The fastest-growing weight management snack bar brand[1] will be back on TV screens with a refreshed TVC, whilst also challenging the nation to ‘Take30’ in a new wellbeing initiative. The first of its kind […]
The UK’s leading weight management snack bar brand, Fibre One from General Mills, has today announced it is broadening the functional health benefits it offers consumers with the launch of a brand-new protein range. The permissibly indulgent protein bars are deliciously chewy and crispy and will be available in two flavours – Caramel and Cookies […]
Permissibly indulgent snack bar brand Fibre One from General Mills has announced it has reduced the sugar content of its best-selling brownie range by a whopping 30%, without compromising on taste. The new brownies will start to roll out and be on shelf in both single and multipack formats from this month. The recipe renovation comes as consumer […]
Betty Crocker and Fibre One Brands to Use Zyper Software to Identify Top 1% of Fans in UK, Australia, and Middle East Markets
General Mills, one of the world’s leading food companies, has partnered with Zyper, a marketing platform that connects brands with their superfans to drive engagement, insights, and sales, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and […]
Yoplait’s premium yogurt brand Liberté has undergone a stylish redesign. Available now, the new look calls out the natural ingredients and luxurious, thick texture in each pot. Rich in protein and free from artificial sweeteners and preservatives, Liberté is created with two simple ingredients – milk and microbiological yogurt culture. The new on-pack stamp demonstrates […]
With so much of the UK’s time spent scrolling social media or glued to a TV screen, Nature Valley is on a mission to get people outdoors connecting with nature and feeling revitalised as a result. Investing £1.5 million into its bold, new ‘Get Out More’ campaign, the UK’s number one cereal bar brand will […]
Day of the Dead, the annual Mexican festival and colourful street carnival that celebrates the spirit world, is fast becoming a global trend. Cropping up more and more in UK popular culture, including the opening scene of James Bond film Spectre which sees Bond chase a villain through the parade in Mexico City, the festival […]
Creative agency, Space, has devised and delivered a through-the-line, fashion initiative for Häagen-Dazs to coincide with the launch of its new packaging in Germany. ‘The Design of Exträordinary’ campaign links General Mills’ premium ice cream brand with the prestigious Berlin fashion school, Lette Verein, and leading German fashion designer, Kilian Kerner. A total of 30 […]