Takis and Publicis•Poke launch ‘Drop Codes’ campaign to get Gen Z fired up about the UK’s most exclusive hot snack

Takis and Publicis•Poke launch ‘Drop Codes’ campaign <strong>to get Gen Z fired up about the UK’s most exclusive hot snack</strong>

Takis Drop Codes, a fly poster campaign from Takis and Publicis•Poke, harnesses Gen-Z’s love of exclusive drops and code cracking to promote the hottest drop of the year: Takis coming to Aldi. After years of it being nearly impossible to get your hands on a bag of a Takis, the Gen Z-loved spicy snack is […]

Kellogs caves to pressure from young British activists to remove Palm Oil from products – comments from Echo Brand Design

Kellogs caves to pressure from young British activists to remove Palm Oil from products – comments from Echo Brand Design

Following the news that Kelloggs has agreed to remove unsustainable palm oil from their products following a campaign spearheaded by two sisters, 10 and 12 from Bedfordshire, this is what Tashi van der Waerden, Director of Innovation at Echo Brand Design has to say: “Kellogg’s pledged changes to its palm oil policy following the campaigning of two young teens is just […]

Coors Light Gives an Always-On Generation the Chance to Recharge and Reset with New Campaign

Coors Light Gives an Always-On Generation the Chance to Recharge and Reset with New Campaign

Coors Light is unveiling a new campaign that speaks to a relatable Millennial and Gen-Z truth: in an always-on, hyper-connected world, younger generations are actively seeking ways to turn off for a moment. In its first work with new creative agency Leo Burnett, Coors Light is repositioning the brand and bringing these insights to life with […]

‘Anti Millennial’ Generation Z Wants ‘Expressive’ Food and Drinks Products

‘Anti Millennial’ Generation Z Wants ‘Expressive’ Food and Drinks Products

Food and drinks companies will need to keep up with the endless list of food and drink ‘I wants’ in order to connect with Generation Z consumers (Gen Zers) determined to express themselves through what they buy, according to the latest report from FUTURES, the new service from just-food and just-drinks. Connecting with Generation Z, the […]