Study: McDonald’s, Burger King Rely on Giveaways, Not Food, to Lure Kids

By Newsroom on August 29, 2013   Advertising, Features, Food, Latest, Marketing, Promotions  

A new study says McDonald’s and Burger King aren’t living up to industry pledges when it comes to marketing to kids. By downplaying food in favor of promoting premiums like toys and movies, McDonald’s and Burger King ads are “potentially misleading,” according to a study published in Plos One, a scientific journal. Compared to adult […]