Born from the desire to have more readily available options in better-for-you, gluten-free bakery, Pri’s Puddings was founded just over 3 years ago and offered a range of pies and pockets in several flavours. They contain just 5 raw, natural ingredients including oats, dates and coconut sugar, and are gluten-free and vegan with no additives […]
Butcombe Brewing Co has launched a gluten free variant of its ever-popular golden ale Butcombe Gold – Gold Gluten Free. As well as being a superb tasting golden ale, Gold Gluten Free also solves the age-old problem faced by chefs striving to create authentic tasting gluten free dishes with a beer element. Beer battered fish, […]
The tongue-in-cheek integrated campaign raises awareness for Mrs Crimble’s vegan range
Mrs Crimble’s, the gluten-free bakery brand owned by Ecotone UK (formerly Wessanen UK), has launched a new digital campaign to take its vegan range beyond Veganuary. Focused on the brand’s Vegan Chocolate and Vegan Coconut Macaroons, the campaign aims to convert consumers who discover the brand during Veganuary into long-term customers. Bolstering the social media […]
Mrs Crimble’s, the pioneering gluten-free brand owned by Wessanen UK, has extended its vegan-friendly range with new Vegan Coconut Macaroons (RRP £1.79, 180g). Launching in Tesco on 23rd October, the new Vegan Coconut Macaroons follow the successful launch of the brand’s first vegan macaroons, Vegan Choc Macaroons, to offer an alternative flavour to the growing number of vegan customers. […]
Big Tom, the UK’s favourite Bloody Mary mix for over two decades, is launching its very own spiced tomato Ketchup this spring, aiming to spice up the sauce and condiments market. Using the same instantly recognisable and addictive Big Tom spice blend and the same source of Portuguese tomatoes, the new Ketchup will delight the […]
Warburtons, the UK’s largest bakery brand, has announced it is rebranding its Newburn Bakehouse Free From range to Warburtons Gluten Free in January 2018. The range, which first launched in 2011, has continued to grow as demand for free from options expands. There remains a blend of those consumers who have to buy free from […]
Mr Kipling has recently launched an exciting new range of Free From cakes–exclusive to Tesco stores–to meet growing consumer demand for healthier products. The packaging was designed by BrandOpus, who also created the core identity. A shift in recent years has seen a more discerning consumer emerge who is wary of what they put into […]
Nature Valley is set to accelerate further growth within the Healthier Biscuits category as it introduces a new and improved Protein bar range. The snack bar brand is also announcing its partnership with the Lawn Tennis Association (LTA) as the official snack bar of British Tennis. Available to convenience retailers in 85p PMP (RRP) and non-PMP […]