Created by AMV BBDO, the work is a celebration of an Irish summer as people go to great lengths to squeeze every last drop out of the season
GUINNESS Launches New Ad Campaign ‘LOVELY DAY FOR A GUINNESS’
Iconic beer brand recreates summer moments that look like refreshing pints
GUINNESS Declares The Start Of The Sunny Season With New OOH Campaign
· GUINNESS is lighting up 22 pubs across the country this December to celebrate their returning role as the hub of communities this festive season · The ‘GUINNESS Pub Choir’ will be making their debut in the GUINNESS advert with their version of the classic ‘Always on my Mind’ · The GUINNESS Raising the Bar programme has helped one in three British pubs weather the impact of the pandemic through financial support, staff training and equipment
GUINNESS “LIGHTS UP THE LOCAL” This Christmas Supporting Pubs
Manchester’s The Flava People team up with Guinness to launch three new stir-in sauces
The new campaign follows the £30m worth of support from GUINNESS to the UK pub & hospitality industry over the past 14 months
Guinness Unveils Ode To The Pubs Ahead Of Reopening By Reminding Fans ‘GOOD THINGS COME TO THOSE WHO WAIT’
As tensions rise and the competition heats up in this year’s GUINNESS SIX NATIONS, the championship’s title partner has rolled out a nationwide digital dynamic out-of-home campaign, that is encouraging fans to “settle in” to match venues, pubs, bars or at home and take in a game with a pint of the black stuff. Devised […]
Behavioural communications agency HeyHuman is launching the first pan-African Guinness Innovation campaign to support Guinness Smooth, a refreshing new variant. The campaign will run across five markets and is designed to address the perception of Guinness and recruit younger and female consumers into the stout category. HeyHuman was involved in developing the brand and campaign […]
Guinness has told the story of two rugby-loving sisters fighting for opposing factions to mark its sponsorship of the Women’s Six Nations. In an ad called ‘Sisters’, the brand follows the real-life story of rugby stars, sisters, Harriet and Bridget Millar-Mills, who represented opposing England and Scotland national teams in 2013 – a battle of the […]
Guinness launches its new global responsible drinking campaign to encourage moderation amongst the millions of fans who’ll be enjoying the 2019 Guinness Six Nations – kicking off on Friday, 1st February. Swapping beer for a glass of water now and then can help you to moderate your drinking. But the trouble is – not everyone […]
Next time you are visiting The Guinness Storehouse in Dublin, your adventure will be even more memorable thanks to the introduction of the Guinness STOUTie, the ultimate way to make your pint your own. Launching on November 1st to mark International Stout Day, a worldwide celebration of the distinctive beer style, visitors to The Guinness […]