Space Delivers a Summer of Püre Style for Häagen-Dazs

Space Delivers a Summer of Püre Style for Häagen-Dazs

Häagen-Dazs’ new brand strategy in the UK sees it building cultural relevance through style and fashion as it appeals to younger consumers aged 18 to 30. Creative agency, Space takes the lead on delivering this new strategy via a fashion-focused initiative, Püre Style, which launches during the 2019 Wimbledon Tennis Championships.  The campaign brings together […]

Space Extends Häagen-Dazs’ Passion for Fashion with Berlin Designer, Kilian Kerner

Space Extends Häagen-Dazs’ Passion for Fashion with Berlin Designer, Kilian Kerner

Creative agency, Space, has devised and delivered a through-the-line, fashion initiative for Häagen-Dazs to coincide with the launch of its new packaging in Germany. ‘The Design of Exträordinary’ campaign links General Mills’ premium ice cream brand with the prestigious Berlin fashion school, Lette Verein, and leading German fashion designer, Kilian Kerner. A total of 30 […]

Häagen-Dazs Announces New Spirits Collection Hitting Shelves Across the US

Häagen-Dazs Announces New Spirits Collection Hitting Shelves Across the US

The Häagen-Dazs Spirits Collection is rolling out to retailers nationwide in the US. The new line of rich, creamy, spirit-infused desserts includes five indulgent ice cream flavours, a new cookie square and a decadent non-dairy option. “The Häagen-Dazs brand is built on a passion for transforming the finest ingredients into extraordinary ice cream experiences,” said Rachel Jaiven, […]

Häagen-Dazs Teams with Space to Launch its First Ever Ice Cream Fashion Collection During Berlin Fashion Week

Häagen-Dazs Teams with Space to Launch its First Ever Ice Cream Fashion Collection During Berlin Fashion Week

Häagen-Dazs marks its first foray into fashion with ‘The House of Häagen-Dazs’ during Berlin Fashion Week in an initiative by creative agency Space. ‘The House of Häagen-Dazs 48 Hour Collection’ will run over the two days of InStyle Lounge (4-5 July) during fashion week and will see the brand challenge young fashion designers to use […]

Häagen Dazs Celebrates Valentine’s Day with Cherry Blossom Floral Tribute

Häagen Dazs Celebrates Valentine’s Day with Cherry Blossom Floral Tribute

Häagen-Dazs, the iconic luxury ice cream, once again surprises consumers as it launches its first ever Valentine’s Day limited-edition variant. The on-trend floral Cherry Blossom flavour will be available online through a partnership with Ocado to mark Cupid’s special occasion. Staying true to last year’s brand reset, which focused on recruiting millennials and its commitment […]

Tennis Ace Grigor Dimitrov Comes on Board as Häagen-Dazs Global Ambassador

Tennis Ace Grigor Dimitrov Comes on Board as Häagen-Dazs Global Ambassador

Häagen-Dazs has announced world #3 tennis player and self-confessed ice cream fanatic, Grigor Dimitrov, as its new global ambassador. Having unveiled a landmark rebrand in 2017 and a continued partnership with iconic Grand Slams such as Wimbledon and Australian Open, endorsing one of the most popular rising stars of the sport has further cemented the […]

Häagen-Dazs Returns to SW19 with a Playful Twist on a Wimbledon Classic in its New ‘Extraordinary Serve’ Push

Häagen-Dazs Returns to SW19 with a Playful Twist on a Wimbledon Classic in its New ‘Extraordinary Serve’ Push

Häagen-Dazs is bringing a touch of the extraordinary to the UK’s most iconic tennis tournament. In its second year as one of just 13 handpicked official suppliers of The Championships, Wimbledon, Häagen-Dazs announced its playful new ‘Extraordinary Serve’ campaign backed with a £2m investment. Nothing tastes ‘more Wimbledon’ than strawberries & cream. Nothing tastes more summer […]

Häagen-Dazs Revamps to ‘Evolve with the Times’

Häagen-Dazs Revamps to ‘Evolve with the Times’

Häagen-Dazs has failed to evolve since it popularised “luxury” ice-cream in the 1990s, its top marketer has admitted. Owner General Mills is carrying out a revamp of the brand involving refreshed packaging, new product formats, an experiential campaign with culinary artists Bompas & Parr and a TV campaign created by Saatchi & Saatchi launching in […]

Häagen-Dazs Unveils Layers and Layers of Decadent Combinations in New TRIO Collection

Häagen-Dazs Unveils Layers and Layers of Decadent Combinations in New TRIO Collection

Built on a passion for transforming simple flavours made with the finest ingredients into extraordinary ice cream experiences, the Häagen-Dazs brand is revealing its newest collection, TRIO. Layers of three indulgent flavours come together in each variety of TRIO: two unique flavours of Häagen-Dazs ice cream woven with crispy layers of Belgian chocolate. Every spoonful […]

Grey London Focus on the Crowd for Häagen-Dazs’ Wimbledon Tie-up

Grey London Focus on the Crowd for Häagen-Dazs’ Wimbledon Tie-up

To mark Häagen-Dazs’ new five-year partnership with Wimbledon, the celebrated luxury ice cream brand  known for its intense taste brings you an iconic photography project capturing the world’s most intense tennis tournament. Creative agency Grey London has enlisted renowned street-style photographer Adam Katz Sinding to shoot a real-time portrait series with a difference to bring […]