To mark Häagen-Dazs’ new five-year partnership with Wimbledon, the celebrated luxury ice cream brand known for its intense taste brings you an iconic photography project capturing the world’s most intense tennis tournament. Creative agency Grey London has enlisted renowned street-style photographer Adam Katz Sinding to shoot a real-time portrait series with a difference to bring […]
Häagen-Dazs is delighted to announce that it has joined the line-up of prestigious Wimbledon partners to become the official ice cream of The Championships. The brand has secured a five-year partnership deal, beginning in July 2016, to become the certified ice cream of the world famous sports event. Building on the momentum and premium heritage […]
Häagen-Dazs, the iconic luxury ice cream brand from General Mills, is continuing to support convenience retailers with the introduction of a new range of 300ml Tubs across its best-selling flavours. Following hot on the heels of the brand’s Stick Bars launch, Häagen-Dazs is set to lead the luxury ice cream segment and add value to […]
Häagen-Dazs, the iconic luxury ice cream brand from General Mills, is once again leading the way in innovation, entering into the handheld category with the exciting launch of new Häagen-Dazs Stick Bars. Available exclusively to the convenience channel in single packs from this month, it will be supported by a heavyweight 360 degree marketing campaign that […]
GOVT Singapore has launched its first Häagen-Dazs campaign for General Mills Southeast Asia, titled Real Moments. The campaign was launched in Singapore, Malaysia and Thailand on the same day. It centered around the insight that real, quality time with a loved one is more meaningful than just buying expensive gifts for each other. To launch […]
Häagen-Dazs has unveiled two new ice cream flavors in Japan that are both dessert and vegetable. Available from 12 May, they are part of the brand’s ‘Spoon Vege’ series. They are available in ‘Tomato Cherry’ and ‘Carrot Orange’ flavors. According to RocketNews24, the ‘Tomato Cherry’ flavor combines the “natural sweetness of tomato with the fruity […]
The Häagen-Dazs brand announced the introduction of the Häagen-Dazs Concerto Timer app, the first iOS mobile app to integrate detailed 3D Kinect technology and video data that delivers a cutting edge augmented reality experience especially for ice cream enthusiasts. The Concerto Timer app features two-minute-long music concertos that help consumers understand the exact amount of […]
Willing to splurge for a tasty frozen treat? Then look no further than Haagen-Dazs – the famed ice cream maker edged out the competition in ShopSmart’s recent taste-tests of vanilla frozen yogurts and butter pecan ice creams. The report, which features the full results of taste-tests of 12 vanilla frozen yogurts and nine butter pecan […]