Transporting fans into the world of CKE Restaurants; making the brand look as good as it tastes
The New York studio of the international design agency, Design Bridge and CKE Restaurant Holdings, INC.; the parent company of Carl’s Jr.® and Hardee’s®, launched the brands’ new visual identity today. Tasked with bringing the two regional brands – Carl’s Jr and Hardee’s together under one recognizable identity, the new look and feel invites fans […]
CKE Restaurants and 72andSunny Los Angeles have unveiled a new brand campaign, introducing Carl Hardee Sr., the fictional founder and amalgamation of Carl Karcher and Wilbur Hardee, who has returned to reclaim control of the company. The extended-cut film, that will run online and on broadcast, begins at the company’s headquarters, where young Carl Junior, […]
Carl’s Jr. and Hardee’s have announced their new X-Tra Bacon menu items as part of their promotional tie-in with 20th Century Fox’s release of X-Men: Days of Future Past. The X-Men themed campaign created by 72andSunny features appearances by iconic X-Men characters who use their mutant superpowers to take down the X-Tra servings of bacon […]
http://www.youtube.com/watch?v=o0EzeStwP5I To reintroduce their popular Philly Cheesesteak Thickburger, Carl’s Jr. and Hardee’s have teamed up with Terrell Owens, former Philadelphia wide receiver, in an ode to Philly’s most famous food. Launching on broadcast today, “Philly Love”, created by 72andSunny, follows Owens down memory lane as he lightheartedly reflects on his hot-and-cold relationship with the City […]
Carl’s Jr. and Hardee’s announced their newest menu items with ads from 72andSunny. Hardee’s unveiled the return of its Texas Toast Breakfast Sandwich through an ad featuring bull rider and proud Texas native, Douglas Duncan. As the latest spot in their hunger campaign, “Toast is Bigger” reintroduces the Texas-sized breakfast to the Hardee’s morning menu. […]
