Carl’s Jr. and Hardee’s have announced their new X-Tra Bacon menu items as part of their promotional tie-in with 20th Century Fox’s release of X-Men: Days of Future Past.
The X-Men themed campaign created by 72andSunny features appearances by iconic X-Men characters who use their mutant superpowers to take down the X-Tra servings of bacon on the new Western X-Tra Bacon Cheeseburger and X-Tra Bacon, Egg & Cheese Biscuit which feature four strips of crispy bacon, twice the bacon of their classic menu counterparts.
The campaign kicked off on March 24, with the premiere of ‘Mystique’. Additional spots starring two more X-Men characters will be revealed in April.
Carl’s Jr. and Hardee’s are also inviting fans to unleash their inner mutants and participate in the “X-Men Digital Makeover”. By submitting a photo while eating or drinking a Carl’s Jr. or Hardee’s product on Instagram using the hashtag #EatLikeYouMeanIt, fans get the chance to receive a photo mutant makeover.
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