Designers Anonymous’ Branding For ‘Simplee Aloe’, Leaving Competition Green With Envy

Designers Anonymous’ Branding For ‘Simplee Aloe’, Leaving Competition Green With Envy

Designers Anonymous have been working behind the scenes since February this year to help launch new start-up Aloe Vera drink ‘Simplee Aloe’. Simplee Aloe is a new to market Aloe Vera based drink. It’s unique because it’s made from Aloe Vera gel – not powder, and sweetened with fresh grape juice and natural sugars rather […]

Jamba Juice Unveils New Kale Orange Power Fresh Juice Blend

Jamba Juice Unveils New Kale Orange Power Fresh Juice Blend

Jamba Juice Company, a leading healthy, active lifestyle brand, continues to support healthy habits this spring with whole fruits and vegetables in their Fruit & Veggie Smoothies and Fresh Juice Blends. Jamba’s Fruit & Veggie Smoothies are a delicious and nutritious way to get three full servings of fruits and vegetables, and the popular Apple […]

BrandOpus Helps Kingsmill Launch Category-first: Great White

BrandOpus Helps Kingsmill Launch Category-first: Great White

BrandOpus, a global strategic brand design agency, has partnered with Kingsmill, the UK’s fastest growing bakery brand, to create branded packaging for category-changing product, Great White bread, which launches nationally in March 2014. As a nation the UK eat too much of most things, but fibre isn’t one of them. Popular culture tells consumers to, switch into healthier bread alternatives. But Kingsmill’s research […]

FDA Gives Nutrition Labels a Redesign to Reflect the Eating Habits of Americans

FDA Gives Nutrition Labels a Redesign to Reflect the Eating Habits of Americans

Over the past two decades, the amount of calories and serving sizes that Americans consume have increased dramatically. To better reflect their current eating habits, the US Food and Drug Administration (FDA) has proposed changes to the nutrition labels found on food packaging. In its redesigned labels, several food information has been enlarged, and its […]

Lay’s Kettle Cooked Brand Debuts Two New Flavours With Less Fat

Lay’s Kettle Cooked Brand Debuts Two New Flavours With Less Fat

Lay’s Kettle Cooked – one of the many brands from PepsiCo‘s Frito-Lay division – announced the expansion of its hard-bite potato chip line-up with the addition of two new flavours. Introducing Lay’s Kettle Cooked 40 Percent Less Fat Sea Salt & Vinegar and Lay’s Kettle Cooked 40 Percent Less Fat Jalapeno Cheddar flavored potato chips […]

New Smartfood Delight Popcorn Offers Smarter Snacking At 35 Calories Per Cup

New Smartfood Delight Popcorn Offers Smarter Snacking At 35 Calories Per Cup

Popping its way into the hearts and hands of snack lovers nationwide, the Smartfood brand introduces Smartfood Delight popcorn, a brand of reduced-fat popcorn perfect for health-conscious consumers looking for smarter snacking options. Smartfood Delight popcorn is available in Sea Salt and White Cheddar flavors, offering consumers a tasty new way to enjoy delicious flavors […]

479° launches with Target

479° launches with Target

Just in time for post-holiday resolutions, 479° announced that its delectable, low-calorie popcorn will soon be available at select Target stores. Starting in January 2014, store shelves will be stocked with big, beautiful snack bags containing the mouthwatering flavors 479° is known for. This debut will make Target the first and only mass retailer to bring 479° to market. “Target is […]