Herefordshire visit reinforces Heineken’s global cider ambitions

Herefordshire visit reinforces Heineken’s global cider ambitions

Jean-François van Boxmeer, Chairman of the Executive Board and CEO of Heineken, and Alexis Nasard, President of Western Europe & Chief Marketing Officer have spent November 6 visiting the company’s cider business HP Bulmer in Herefordshire. The company used the visit to call upon the Chancellor to halt the automatic, above inflation, increase in cider duty each […]

Heineken Renews UEFA Champions League Sponsorship

Heineken Renews UEFA Champions League Sponsorship

Heineken announced the extension of its sponsorship with the UEFA Champions League. The new agreement, means that Heineken the leading international, premium beer brand will continue as an official partner of the world’s most prestigious club football competition up to and including the 2017 / 2018 season. Heineken has been an integral partner of the UEFA […]

Sol and Space Give London Bars a Makeover

Sol and Space Give London Bars a Makeover

Heineken-owned super premium packaged beer Sol is installing permanent branded areas in flagship London bars as part of its ongoing below-the-line activity to celebrate the new ‘Espiritu Libre’ proposition. The initiative, led by agency Space, is designed to bring the new brand positioning to life and generate trial and visibility for the product, targeting its […]

Two Thirds of Australians Say Alcohol Ads Should be Banned From Sport

Two Thirds of Australians Say Alcohol Ads Should be Banned From Sport

A potentially seismic change in advertising around sports may be heralded after a report commissioned by the Salvation Army found that more than two thirds of Australians want to ban alcohol advertising in sport. 67.2 percent of over 1000 polled said alcohol sponsorship should be phased out. The survey was undertaken as part of the […]

Heineken Unveils Product to Bring the ‘Perfect’ Draught Beer to Living Rooms

Heineken Unveils Product to Bring the ‘Perfect’ Draught Beer to Living Rooms

Heineken has unveiled a coffee-machine style home appliance it claims will bring the perfect’ draught beer to living rooms in the hopes of pushing its lesser-known brands into new drinking occasions. The high-end appliance, dubbed Sub for the way it pressurises beer similarly to a submarine’s environment, is shaped like a barrel on its side […]

Beer Brands Closer to Breaking Digital Barrier to Pub & Club Sales

Beer Brands Closer to Breaking Digital Barrier to Pub & Club Sales

AB InBev, Heineken, Molson Coors and Fuller’s are broadening their use of digital in the on-trade to try and create an upfront value proposition capable of wooing drinkers rather than just relying on quirky bar-side marketing “gimmicks”. http://www.youtube.com/watch?v=vlnjXlm2sm0 Beer brands are at the forefront of digital innovation with marketing initiatives such as Facebook apps and […]

Heineken Introduce The Time Travel Booth

Heineken Introduce The Time Travel Booth

Heineken has used ‘Leap motion’ technology in Taiwan to encourage customers to have a personal experience by interacting with the brand and share Heineken’s essential secret. To celebrate Heineken’s 140th birthday, they created a time travel interactive booth in the heart of Taipei city. You travel through time to explore the magic of Heineken. The […]

Heineken Preps Home Appliance Inspired by the Success of the Coffee Machine

Heineken Preps Home Appliance Inspired by the Success of the Coffee Machine

Heineken has hinted it is to launch a home appliance for beer inspired by the success of the coffee machine as the result of a global tie-up with industrial designer Marc Newson. The brewer says the appliance will “revolutionise the way beer is experienced and enjoyed at home”. It declined to give further details ahead […]

Heineken Challenges Consumers’ Claims with “Departure Roulette” Roadshow

Heineken Challenges Consumers’ Claims with “Departure Roulette” Roadshow

After positive boasts online, imagine if someone showed up at your door asking you to spontaneously push a button to take a trip to an unknown destination. Would you play Departure Roulette and go? http://www.youtube.com/watch?v=HqXOiQ1c42c&feature=youtu.be To find out, Heineken took to the road with “Departure Roulette”- a social experiment that aims to push people outside […]