Lyle’s Tours London With Grin Activated Syrup Dispenser

By Newsroom on January 15, 2015   Features, Food, Latest, Launches, Marketing, Promotions  

Lyle’s Golden Syrup kicked off a tour of London with a giant ‘smile activated’ syrup dispenser in a PR stunt to raise brand awareness. Holding 5kgs of syrup the dispenser is a giant replica of a Lyle’s Golden Syrup green tin. It has a sensor that can detect a smile and doles out free syrup […]