Hellmann’s Launches UK Food Tour Selling Sandwiches

Hellmann’s Launches UK Food Tour Selling Sandwiches

Hellmann’s, the Unilever-owned mayonnaise brand, is kicking off a six-month food tour across the UK. The activation begins on 19 July in Soho, London, with a “Deli Exchange” where the brand is serving sandwiches created by Berlin deli Mogg, as well as Californian site Ike’s Love and Sandwiches. The experience is being delivered by Bearded […]

Hellmann’s Makes Ketchup History by Introducing New Hellmann’s REAL Ketchup in the US

Hellmann’s Makes Ketchup History by Introducing New Hellmann’s REAL Ketchup in the US

In celebration of National Tomato Day on April 6, Hellmann’s made ketchup history by launching its first ketchup ever available to retailers US-wide, Hellmann’s REAL Ketchup Sweetened only with Honey. Hellmann’s believes that real, simple ingredients are all you need to make delicious food, which is why they are thrilled to offer their new ketchup […]

Hellmann’s, Knorr and Marmite Offer Free Dishes for Cash-Strapped Londoners

Hellmann’s, Knorr and Marmite Offer Free Dishes for Cash-Strapped Londoners

Unilever-owned brands team up to open cafe offering free dishes inspired by store-cupboard essentials. The Cupboard Love Cafe aims to inspire cash-strapped Brits to open their kitchen cupboards and cook. Open for one day only, dishes will be made using Hellmann’s, Marmite and Knorr alongside kitchen basics. Food available will include Portobello mushroom coated in […]

Hellmann’s Unveil New ‘Authentic and Natural’ Brand Identity and Positioning

Hellmann’s Unveil New ‘Authentic and Natural’ Brand Identity and Positioning

Hellmann’s mayonnaise has updated it brand positioning and identity to reflect a more ‘natural’ direction as consumers continue to look or products that are natural and sustainably sourced. Supported by a £7m marketing campaign, the brand relaunch will see a new pack design roll out across its full mayonnaise portfolio, featuring a more contemporary, “deli-inspired […]

Hellmann’s Offer Even More Choices with New Organic & Eggless Products

Hellmann’s Offer Even More Choices with New Organic & Eggless Products

Building on its 100-year legacy of blue ribbon taste and real, quality ingredients, Hellmann’s is adding two new delicious choices to its family of products. Hellmann’s Organic Mayonnaise Consumer demand has been on the rise for an accessible, delicious organic mayonnaise – and Hellmann’s has responded by introducing an organic mayonnaise offered in mass distribution […]

Hellmann’s Makes Up For Lost Mayo With New Squeeze Bottle Designed

Hellmann’s Makes Up For Lost Mayo With New Squeeze Bottle Designed

In 2014, Hellmann’s discovered Americans missed out on more than 1,000 pounds of Hellmann’s Mayonnaise, which was trapped inside squeeze bottles. That’s 38,400 savory bites of 32,000 BLTs that were lost! Now the shaking, banging and mess that comes from trying to squeeze out the last drops has finally come to an end. Hellmann’s is eradicating […]

Hellmann’s Hacks & Burger Selfies in Ogilvy London’s New Campaign

Hellmann’s Hacks & Burger Selfies in Ogilvy London’s New Campaign

Ogilvy & Mather London has created a new social campaign for Hellmann’s Mayonnaise called ‘Hellmann’s Summer Hacks’. Playing off the rising consumer trend of ‘life hacks’, the campaign features bite-sized pieces of digital content designed for social media that demonstrate new and innovative ways to make summer outdoor eating even more pleasurable. The campaign includes […]

Hellmann’s Sets Record for World’s Longest Picnic Table at Centennial Celebration

Hellmann’s Sets Record for World’s Longest Picnic Table at Centennial Celebration

For 100 years, Hellmann’s has been a part of America’s tables helping to turn meals into moments for families across the country. In celebration of its centennial, Hellmann’s brought together the best people, food and ingredients around the World’s Longest Picnic Table just blocks from Richard Hellmann’s original deli. Chef Mario Batali, Chef Tim Love, […]