In celebration of National Tomato Day on April 6, Hellmann’s made ketchup history by launching its first ketchup ever available to retailers US-wide, Hellmann’s REAL Ketchup Sweetened only with Honey.
Hellmann’s believes that real, simple ingredients are all you need to make delicious food, which is why they are thrilled to offer their new ketchup made with only six ingredients.
Hellmann’s has reimagined the way ketchup is made by asking what should be in ketchup, and what should not. The result is unsurprisingly simple, a recipe that calls for only six ingredients – tomato puree, honey instead of high fructose corn syrup, white wine vinegar, spices, onion powder and salt. New Hellmann’s REAL Ketchup has no artificial ingredients or preservatives and uses non-GMO sourced ingredients. The result is a rich and flavourful ketchup, that doesn’t compromise on taste.
“Over time, food has continued to evolve and it’s time for ketchup to evolve too,” says Russel Lilly, Marketing Director of Hellmann’s. “We saw this as an opportunity to elevate an American staple by stripping it down to only the most essential ingredients. We’re giving people a choice when it comes to feeding themselves and their families with a brand they know and trust.”
To celebrate National Tomato Day, Hellmann’s teamed-up with Pommes Frites, a New York City authentic Belgian fry shop, to offer fans a first taste of the new Hellmann’s Ketchup.
Hellmann’s REAL Ketchup Sweetened only with Honey will be available at retailers nationwide in the condiment aisle. It’s available in 14 oz., 20 oz. and 32 oz. bottles; and it will be at retail west of the Rocky Mountains as Best Foods.