STORMBRANDS redesigns Asda’s own-label pet food, celebrating the closeness between pet and ‘parent’

STORMBRANDS redesigns Asda’s own-label pet food, celebrating the closeness between pet and ‘parent’

As the pet sector booms and own-brand leaves behind its budget connotations, Asda has relaunched its pet food ranges – Hero for dogs, Tiger for cats – with a bold, playful look and feel. The retailer enlisted branding, design and communications agency STORMBRANDS to refresh and modernise its pet brand offerings in the face of increasing competition, […]

Hero Benelux launches its first juice products in carton packs, opting for SIG Terra Forest-based polymers packaging material

<strong>Hero Benelux launches its first juice products in carton packs, opting for SIG Terra Forest-based polymers packaging material</strong>

Cassis juices in SIG aseptic carton packs set to launch in the Netherlands Well-known Dutch soft drinks brand Hero is set to launch its renowned Cassis blackcurrant juices in carton packs for the very first time. Hero Benelux has opted for SIG MagnumBloc 1,500mL aseptic carton packs, using the packaging material SIG Terra Forest-based polymers. […]