Wrigley Hong Kong has recently launched a series of online videos, developed by BBDO Hong Kong, as part of a campaign across YouTube and Facebook channels on behalf of the Wrigley’s brand, Extra. Rooted in an insight from everyday life, the four-minute online video, featuring a team of renowned Hong Kong YouTubers, Bomba, demonstrates a […]
Pepsi challenges people worldwide to shine a light on those who live in darkness. As the first global initiative in its 2015 Pepsi Challenge program, the iconic brand announces the Pepsi x Liter of Light “Ignite the Light” Tour – an international journey of creative, large-scale, mixed media art installations created by artists from around […]
In the midst of Hong Kong’s #OccupyCentral protests, McDonald’s Hong Kong has very recently unveiled a ‘Batman’ burger, along with ‘Squeezy Cheesy Fries’. This burger is the first of the series of Justice League meals that McDonald’s will release in the next few months. The Batman burger features a burger with two patties, a McMuffin-style […]
Gordon Ramsay will be taking his London restaurants to Asia with the announcement that Bread Street Kitchen will be opening in central Hong Kong in September followed by further restaurants in the area and across the region later in the year and in 2015. Operating as a consultancy and licensing arrangement, the Gordon Ramsay Group […]
Geometry Global, the recently merged entity of G2, OgilvyAction and JWTAction has recorded outstanding results for “The Scene” – a new advertising platform for CHIVAS18, the world’s leading purveyor of premium Scotch whisky. Reinvigorating Hong Kong’s fascination with movie-making, The Scene reached 10 million people and increased CHIVAS’ fan base by 50%. The Scene engaged […]
Saturday night saw the sale of a stunning rare 6 liter “Imperiale” version of the highly sought after Macallan M – the world’s most sophisticated single malt whisky, contained within a beautifully designed and meticulously crafted crystal decanter, for US $628,000 at Sotheby’s in Hong Kong. M represents a masterpiece created from the collaboration between […]
Mooncakes are Chinese bakery products traditionally consumed during Mid-Autumn Festival—the 15th day of the eighth month in the Chinese calendar, during a full moon. All in good fun, Hong Kong lifestyle brand Goods of Desire has given the baked goods a ‘cheeky’ twist—by taking the other English and Cantonese meaning of “moon” into consideration, to […]
Inspired by the launch of the 2013 Hotels.com Club Sandwich Index, the five-star Hullett House Hotel in Hong Kong has partnered with Hotels.com to create the world’s most luxurious Club Sandwich. Setting customers back a mouthwatering $62 (HKD480), the culinary creation may be more expensive than those in Geneva, which topped the annual Club Sandwich Index […]