Tribal WW Launches Mobile-Led, Multifaceted Campaign for McDonald’s

By Newsroom on September 25, 2013   Features, Food, Latest, Launches, Marketing, Promotions  

Tribal Worldwide Shanghai launched a multifaceted mobile campaign featuring McDonald’s “I See Fries” in early September, utilizing the platform of China’s biggest Smartphone photo filter application, Meitu. The campaign leverages the mobile platform where users of Meitu are encouraged to snap pictures of everyday items that resemble fries and collect them into their virtual ‘McDonald’s […]