Coca-Cola has reintroduced its Jeera masala soda brand, RimZim. The company is tapping into the emergent trend of consumers experimenting with flavours and formats. The TV commercials use light hearted humor to emphasise the intriguing great taste of the beverage, thereby positioning ‘RimZim’ as the Asli Chatpata drink. The tagline ‘Atpata nahin, chatpata’ is in […]
Behrouz Biryani, leading biryani brand in India with its rich Persian heritage, launched its first ad campaign. Crafted by BBH India, the film takes you through a gastronomical journey tracing the origins of biryani. This is the brand’s first integrated campaign extending across digital, print, outdoor and radio. Sharp visuals, delectable food shots infused […]
Remember those good old days? When rock-and-roll ruled the charts? When rotary phones were a fixture in every home? Throwback is not just a hashtag but a reminder of the past; of times when cool had a different definition; when creative expression, retro designs, ‘flower power’ ruled the roost, and when Fido Dido was […]
As we welcome the summer, Havmor Ice Cream, one of India’s leading pure milk ice cream brands, gives us another reason to laugh off the heat. It was six months ago that Havmor established #MadeOfMilk, a belief that stems from real milk ice-cream made with the finest ingredients. Building on their commitment to authenticity, […]
Himalayan Sparkling, India first premium mineral sparkling water introduced a unique packaging innovation for its limited-edition ‘sound cap’ bottles, that are designed to play the sound of wind from the upper reaches of the Himalayas when you twist open the cap of the bottle. Bottled in a one-of-its-kind packaging, the innovative sound cap bottle […]
Online food marketplace Foodpanda India is hosting its first virtual food festival – What The Feast (WTF). The show will go on till the Good Friday long weekend (April 1st 2018) nationally. The festival brings together a plethora of special menus, discounts and offers from top restaurants across the country, like Cafe Coffee Day, Faasos, […]
Tata Tea Kanan Devan has taken its third edition of its photography escapade contest online by unveiling a series of webisodes. The webisodes will feature 10 participants engaging with each other, solving puzzles, working in a team before the top three winners are chosen. The contest is based on the theme ‘Elements of Nature’ that […]
Mondelez India has partnered with Carat to launch an innovative campaign to celebrate Valentine’s Day on February 14. Titled “Pop Your Heart”, the campaign promotes Cadbury Dairy Milk Silk’s Special Edition pack for Valentine’s Day amongst the social media savvy but romantic millennials. For the record, Cadbury Dairy Milk Silk recently launched the special edition […]
Matching in the modern-day is all about choosing a partner (by face) and hoping it ‘clicks’. This Valentine’s Day, among all the roses and right-swipes, Swiggy and their digital partner, Dentsu Webchutney, have come up with a novel approach to finding the perfect match. Ashish Lingamneni, AVP – Marketing, Swiggy said, “Food is one thing […]
While the story of tea begins in China, India took the top spot as the global leader in volume sales of packaged tea last year, with the two countries regularly vying for the number one position, according to the latest Mintel research. In 2017, India consumed a total retail volume of 678,200 tonnes worth of […]