The webisodes will feature 10 participants engaging with each other, solving puzzles, working in a team before the top three winners are chosen. The contest is based on the theme ‘Elements of Nature’ that is four elements at Kanan Devan Hills namely Earth, Fire, Wind and Water. The webisodes featuring their trip will be released every week on Tata Tea Kanan Devan’s YouTube channel.
In addition, Tata Tea has also introduced a game format called Truzzle, meaning ‘Treasure+Puzzle’, which will be featured on the webisodes too.
Puneet Das, head of tea marketing in India at Tata Global Beverages said, “Kanan Devan Photography Escapade provides aspiring photographers with the opportunity to capture nature in its entirety, the natural beauty of the hills, the people of Munnar and the intrepid journey of tea from leaf to cup.
“While the natural landscapes of tea plantation provide scenic shots, capturing this journey can be challenging for photographers. However, the breathtaking photos of this scenery, can evoke a sense of ‘being back to nature’ and ‘freshness’ which is also the hallmark of Tata Tea Kanan Devan.”
Source: The Drum