During Single-Day (November 11) in China, most brands will compete against each other by lowering prices of their products or give away gimmicky gifts, only aiming to stimulate peoples impulse spend. In 2016, Corona, as a premium import beer brand, did the opposite of everyone else; they decided not to join the “price war”, but […]
http://www.youtube.com/watch?v=TBb1k-P87PU Nescafe Dolce Gusto, the chic line of single–serve coffee machines that deliver true coffeehouse quality espressos, coffees, lattes and teas, partnered with QVC, to showcase the brand’s unique offerings on February 23 on “In The Kitchen with David.” Consumers had access to Nescafe Dolce Gusto’s innovative single serve machines and a variety of flavors including a […]
