With only a few weeks to go until Mad Friday (21st December), the busiest night of the year for festive celebrations, Barclaycard’s new ‘Food for Thought’ study reveals that a restaurant’s social media presence is now more important than ever for drawing in diners at Christmas. The company, which processes nearly half of the nation’s credit and […]
Bacardí has recently become synonymous with hacking social media to create fun and engaging content. For example, you may recall Bacardí’s use of Instagram Stories to launch ‘Instant DJ’ (which was recognised at The 19th FAB Awards), developing a Snapchat lens to create a music video in Snapchat, and utilising Instagram polls in ‘Live […]
McCann Prague has devised a creative concept for probably the first Instagram campaign with a TV trailer in the Czech Republic. The aim of the campaign is not only to promote the competition for so-called ‘WOW experiences’, but also to make Coca-Cola more attractive for Czech and Slovak teenagers. With this goal in mind, the […]
Bacardí are becoming well recognised for their music-centric entertainment by consistently creating content and experiences that push people to “Do What Moves You.” Their latest summer campaign activation, following on the heels of their playful “Dance Floor” film, is no different. “Live Moves”, debuts as the first music video directed in real-time entirely by fans […]
Burger King Spain let Instagram users build their own hamburger through polls on “Stories” to receive a coupon for a free, customized Whopper. Without any paid media, the effort earned 270,000 interactions across 45,113 unique users and generated 34,675 custom Whopper coupons in less than three hours, according to Adweek. The fast-food brand boosted […]
ShareIQ, an earned media performance platform for brands, has announced an analysis of social media engagement by the top chains in the hyper-competitive fast food space. The study revealed the data and insights shaping the social media food fight in the heated US $200 billion quick service restaurant (QSR) industry. The brands examined are a […]
Parents today see picture-perfect families everywhere, especially in social media. Minute Maid’s new brand campaign is encouraging parents to embrace their perfectly imperfect family moments and show how even though it’s not always Instagram-ready, “this is GOOD.” To launch the new campaign, Minute Maid partnered with Edison Research to commission the “This is Good Parenting […]
The UK’s leading stock brand Knorr launches ‘Eat Your Feed’, a tool that analyses your Instagram feed and serves up a personalised selection of recipes based on your experiences. Eat Your Feed was created by digital creative agency AnalogFolk. Life is all about new experiences and discovering unique flavours is a big part of that. Knorr has […]
Air Canada is launching its #CoolNotCold campaign to inspire travel from London to ‘cool not cold’ destinations in the Americas this winter. The integrated marketing campaign spans out-of-home, high impact display, press inserts and most excitingly, a pop-up Poutinerie in London’s Shoreditch from 3rd – 11th November. Giving guests a taste of 10 destinations they can fly to […]
Jungle Creations will be opening the doors of ‘Twisted London’ as part of the jam-packed London Food Tech Week program of events. Attendees will be part of something very special as this is the first time a Facebook channel has ever launched its own restaurant. Twisted was founded in March 2016 and has so far […]