If you’re into Instagram food porn, you’ll know how hungry you can get by just looking at people’s mouthwatering posts. So, in Brazil, Heinz capitalised on this by enabling Instagram users to actually eat the delicious food posts they were drooling over. The so-called “Irresistible Posts” campaign, created by ad agency Africa with the support […]
Giraffe has relaunched as Giraffe World Kitchen. Integrated branding agency Ragged Edge has delivered a new brand positioning – ‘Taste A Whole New World’ – and brought it to life through a new logo, visual identity and tone of voice. The agency has overseen the application of the brand across every touch-point, internally and externally. […]
Smakis, a family-owned, organic fruit juice maker in Sweden, is stepping up to help save the bees with a new integrated campaign created in partnership with DigitasLBi Nordics. Called ‘Plant a Smakis’, the initiative launches a specially developed new flavour that contains a dash of every bee’s favourite nectar – lemon balm. Smakis’ kid-sized cartons […]
#ValentinesBreak #valentines A post shared by KITKAT (@kitkat) on Feb 14, 2017 at 2:00am PST Following the release of two new radio ads on February 13, KitKat have continued to spread the love on Valentine’s Day with a new spot on the brand’s social channels. Titled ‘Searching for Love’ the video sees a Google search in progress for […]
McDonald’s is literally giving away its secret sauce, with the food giant poised to hand out 10,000 bottles of its world-famous Big Mac Special Sauce for the first time ever. Limited free bottles of the savoury condiment will be available in dozens of locations across the US. Customers can find out where there closest bottles […]
Independent agency 22sqaured, with offices in Atlanta and Tampa, is turning its holiday card into a gift to help feed the hungry. The agency has created a special Instagram account, @TheFeedThatFeeds, featuring pictures of dishes from top chefs and bakers in the Tampa and Atlanta areas. Every time a viewer likes one of the food […]
hungryhouse.co.uk, the online food ordering platform has revealed some of the UK’s most surprising takeaway habits. Whether you opt to use chopsticks over a fork, remove the gherkin from your burger or think it is socially acceptable to launch your Instagram app before tucking in for your first bite – hungryhouse has the answers on […]
Quaker Oats is looking to challenge McDonald’s, Starbucks and Pret A Manger in the ‘convenience’ breakfast market by focusing on new innovations and the healthiness of its products. Even though the overall cereal market is in decline, with Mintel data showing that UK sales of breakfast cereals have fallen from 467 million kilograms in 2011 […]
Instagram feeds are littered with food-porn photos of burgers, ice cream concoctions, pizzas and more, but Land O’Lakes wonders if the thousands of users who share food photos every day ever stop to think about the thousands more who go hungry each day. With help from The Martin Agency, Land O’Lakes created the “Delete to […]
Integrated branding agency Ragged Edge has refreshed the brand identity for food blogger and Instagram star Ella Mills, better known as Deliciously Ella. The brand identity includes a new design system and updated logo which is shared with the Mae Deli (co-founded by Ella and her husband Matthew). The agency also designed the packaging for […]