A brand creation concept by Intertype Studio and Officina Poligonale. Tairsgeir – The Gaelic name for the tool traditionally used to cut peat on the moorlands of Scotland. Peat is used to dry our barley and gives our whisky its unique character; aromas of oaky spice and peach cobbler fill the nose, complemented by notes […]
In this brand creation for a boutique coffee shop in Brooklyn, NYC, the design system is inspired by the founder’s distant family connections to criminals in the Sydney underworld in Australia (a man by the name of Norman Bruhn). The brand and its founder were born in Australia but made in NYC. bruhn coffee sizzle […]
Creating Florida ‘good times’ cocktails… In 1960’s America Florida was THE good times vacation destination. A time when ‘commercial art’, not advertising promoted the hotels and bars where famous cocktails were created. Where the local wildlife served drinks in top hats and tails. This range of premix cocktails is Florida grown, Florida distilled and Florida […]
A vodka of uncommon brilliance, represented by a journey through nature’s greatest light show – the northern lights. Grey Goose Vodka is distilled from French wheat and made with spring water from Gensac-la-Pallue that is filtered through limestone. GreyGoose_NorthernLights-22MAR23.m4v from Asa Cook on Vimeo. The geese that journey through France on their epic migrations from […]
Introducing the Brand World creation for Grey Goose. The project includes a new global brand identity with a reworked logotype and three geese icon. The design system also includes layout principles for above and below the line communications and the creation of a palette of photography that is now used across all touchpoints, such as […]
Intertype Studio Builds A Purpose-Led Brand For Bonraw