50 per cent of shoppers willing to spend 5-10 per cent more on independent brands
66 per cent of consumers purchased or recommended independents’ products during the lockdown
Independent food and drink brands are coming out on top, as consumers commit to supporting and spending up to 10 per cent more on products since the coronavirus lockdown, research has found. Since the global pandemic, Brits’ shopping and spending habits have changed dramatically. The demand for clothing has dropped by two fifths (YouGov) and […]
Bonne Maman, the French brand, has appointed The Bank as its lead creative agency following a pitch. The Bank won the business after a pitch against undisclosed agencies. The pitch process was run directly by the client. The Bank will create Bonne Maman’s first major TV brand campaign in the UK, which will air in […]
For those who believe a good coffee to be the ultimate art form, creative agency Jam and Nescafé Dolce Gusto have served up a project which should be your cup of tea. They’ve invited New York-based artist Michael Breach, the caffeinated genius behind the Baristart tumblr, to the UK to draw fans’ portraits onto their […]
