Calling All Craft Beer & Jameson Admirers: Sip the Spirit of the Neighbourhood with Two New Caskmates

Calling All Craft Beer & Jameson Admirers: Sip the Spirit of the Neighbourhood with Two New Caskmates

One brewery from Logan Square, Chicago, IL. One brewery from the hop fields in Yakima, WA. One whiskey from Midleton, Ireland. That’s the intercontinental collaboration Jameson unveiled with the launch of Jameson Caskmates Bale Breaker Limited Edition and Jameson Caskmates Revolution Brewing Limited Edition. As a brand that grew up in neighbourhoods across the country, Jameson has always celebrated the […]

Jameson Launches the Next Instalment of its ‘Taste, That’s Why’ Campaign by TBWA\Dublin

Jameson Launches the Next Instalment of its ‘Taste, That’s Why’ Campaign by TBWA\Dublin

Jameson Irish Whiskey, which is produced by Irish Distillers in Midleton Distillery, has unveiled the next instalment of its successful advertising platform, ‘Taste, That’s Why’. The new campaign, titled ‘The Bartenders’ Gathering’, launches across television, digital and social media in Germany from April 2019, ahead of a wider global roll-out later this year. In line […]

Jameson Makes a Fool Out of Whisky Thieves with New Catchmates Launch

Jameson Makes a Fool Out of Whisky Thieves with New Catchmates Launch

Driven by a belief that whiskey is meant to be shared, not stolen, the leading Irish whiskey has announced the launch of new Jameson Catchmates. Triple-distilled, twice as smooth and one of a kind, Jameson is now available fitted with Anti-Theft Glittershot Technology to ensure that your whiskey is enjoyed only when you say so. […]

Jameson Team with Anderson .Paak for #LoveThyBar Public Service Announcement in the US

Jameson Team with Anderson .Paak for #LoveThyBar Public Service Announcement in the US

As a brand that grew up in neighbourhoods across the US, Jameson has always celebrated the unique places, sounds, and tastes found only in the neighbourhood bars. But nowadays, these bars are closing every day. In a time when people are struggling to connect and choosing their couch over their local bar, it’s more important […]

Jameson Launches Space-Aged Whiskey

Jameson Launches Space-Aged Whiskey

 Jameson has launched Jameson Space-Aged, a brand new product that uses an ageing method that is out of this world. For over two centuries Jameson’s Master Distillers have shown an almost limitless commitment to creating great tasting whiskey, but their ambition has only ever been held back by one thing – the Earth itself. […]

Pearlfisher Teams with Artists to Create the 2018 Jameson Limited Edition St Patrick’s Day Bottle

Pearlfisher Teams with Artists to Create the 2018 Jameson Limited Edition St Patrick’s Day Bottle

Jameson and Pearlfisher London have collaborated with 3 well-respected artists – Claudine O’Sullivan, Alex Mellon and Leonn Ward – to create the much-anticipated, annual Jameson limited edition St Patrick’s Day bottle. Now in its 7th consecutive year, Jameson is known for collaborating with a different artist each year to create its unique and eclectic limited […]

Pearlfisher & Steve McCarthy Team to Create Jameson’s St Patrick’s Day Bottle

Pearlfisher & Steve McCarthy Team to Create Jameson’s St Patrick’s Day Bottle

Jameson and Pearlfisher London have collaborated with Dublin-based designer and illustrator Steve McCarthy to create the 2017 Jameson limited edition St Patrick’s Day bottle. 2017’s bottle – the 6th consecutive limited edition St Patrick’s Day bottle – is inspired by the Jameson family motto Sine Metu – or, ‘without fear’ – which has been at […]

Hard Rock Welcomes St. Patrick’s Day with New Burger & Beer Pairing

Hard Rock Welcomes St. Patrick’s Day with New Burger & Beer Pairing

Everyone is Irish on St. Patrick’s Day, and Hard Rock Cafe will celebrate the holiday with its new Guinness Irish Stout and Jameson Irish Whiskey infused-burger and beer duet. The Guinness & Jameson Bacon Cheeseburger, paired with a Guinness stout, will be available at cafe locations across the nation beginning Thursday, February 18 through Sunday, April 10, […]

Jameson Looks to Newly Designed Bitters to Tell ‘Authentic’ Brand Story

Jameson Looks to Newly Designed Bitters to Tell ‘Authentic’ Brand Story

Jameson is hoping the launch of its newly created Wild Sloe Berry Bitters will help communicate its product origins and give fans a new way to taste its well-known flavours. The Pernod Ricard-owned Irish whisky worked with Pearlfisher to create the brand and packaging design for Wild Sloe Berry Bitters that aims to be visually […]

VML creates Australia’s largest BlippAR campaign for Jameson Irish Whiskey

VML creates Australia’s largest BlippAR campaign for Jameson Irish Whiskey

Digital agency VML Sydney has launched Australia’s biggest BlippAR activation as part of their campaign for the launch of the new Jameson Irish Whiskey premixes – Jameson & Cloudy Apple and Jameson & Raw Cola. The campaign centerpiece – an augmented reality BlippAR game called ‘Apple Attack’ – has been specifically designed to bring to […]