Creative technology studio Appetite Creative today announced the release of the updated edition of ‘Connected Packaging: The Game-Changing Marketing Tool’. Authored by Managing Director, Jenny Stanley, the expanded 316-page guide addresses the seismic regulatory shifts transforming the US market, as well as breakthrough AI and gaming technologies redefining consumer engagement. The updated edition features three entirely new chapters addressing […]
By Jenny Stanley Recently, I hosted a webinar with industry experts Güneri Tuçgu from r-pac International and Randi Boehner from Digimarc, and the conversations we had reinforced some critical truths about proving business value in this space. I’ve spent years helping brands navigate the world of connected packaging. Having seen campaigns deliver three minutes of […]
‘Connected Packaging: The Game-Changing Marketing Tool’ offers in-depth insights into the future of brand-consumer interactions Creative technology studio Appetite Creative today announced the launch of a brand-new book, ‘Connected Packaging: The Game-Changing Marketing Tool’ authored by its Managing Director, Jenny Stanley. A pioneer in the connected packaging industry, Stanley’s comprehensive guide offers fresh perspectives on […]
World leading food processing and packaging company Tetra Pak, in partnership with creative technology studio Appetite Creative, has refreshed its fun and interactive smart packaging experience for a leading European fruit juice producer with a brand new winter drinks theme to inspire its customers. Back by popular demand, the smart packaging focuses on orange, pineapple and apple flavours in the one […]
French West Indies fruit juice company, Jus de Fruits Caraïbes, has partnered with creative technology studio Appetite Creative and world leading food processing and packaging company Tetra Pak, to build a fun and interactive connected packaging experience which raises awareness about its sustainability credentials and gives back to the local community. The smart packaging campaign, featuring Schweppes International’s exotic […]
Spanish number one juice brand in Spain, Don Simon, has unveiled its first ever 100% environmentally friendly and smart packaging, doing good for both consumers and the planet. In partnership with its packaging supplier Elopak and creative technology studio Appetite Creative, Don Simon has incorporated a fun and interactive connected experience to help educate consumers about the benefits […]
PepsiCo, the global beverage, food and snack corporation, has partnered with leading creative technology studio Appetite Creative to put gamification at the heart of its graduate recruitment programme. “We worked with Agorize, the open innovation platform which connects talent and brands, to design a PepsiCo Games web based app experience,” said Jenny Stanley, MD at […]
