- New campaign aims to rekindle emotional connections with brand while also resonating with a new, younger audience - Developed in partnership with creative agency ELVIS
Trebor, the Mondelēz International-owned confectionery brand, is bringing back its iconic “minty bit stronger” jingle in a new campaign to mark its 100th anniversary. The push was developed in partnership with creative agency ELVIS. In order to build brand love and drive consideration, the campaign aims to rekindle the emotional connection that people had to Trebor in […]
For more than 25 years, talented musicians have put their unique spin on the iconic Folgers jingle. For the rest of us, we usually hum along in the kitchen while preparing a cup of our favorite brew. Starting May, fans of Folgers Coffee can download Insta-Jingle, the newest iPhone mobile digital device app from Folgers, […]
For more than 27 years, the Folgers Best Part of Wakin’ Up jingle has been inspiring brighter mornings and a positive outlook on the day that lies ahead. Continuing its legacy, Folgers Coffee is partnering with multi-platinum recording artist Gavin DeGraw to invite aspiring musicians to submit their own versions of the iconic Folgers jingle […]
