Continuing its legacy, Folgers Coffee is partnering with multi-platinum recording artist Gavin DeGraw to invite aspiring musicians to submit their own versions of the iconic Folgers jingle for a chance to win $25,000.
The Best Part of Wakin’ Up jingle has been adapted by numerous nationally-renowned recording artists across various musical genres including country, R&B, a cappella and gospel, and DeGraw’s contagious energy and optimistic warmth are great inspiration for the next great rendition.
“The Folgers jingle has continued to evolve and stay relevant because it’s a message we all understand and recognize,” said Gavin DeGraw. “I’m really excited to partner with Folgers and invite aspiring musicians to share their own rendition and pursue their passion.”
“The Folgers Jingle has inspired many special and unique versions over the years and we are thrilled to partner with Gavin DeGraw for the third Jingle Contest,” said Maribeth Badertscher, Vice President, Corporate Communications, The J.M Smucker Company.
“His passion for music is the same optimistic passion that drives Folgers Coffee to deliver an exceptional coffee experience every day and insure that the best part of wakin’ Up continues to be Folgers Coffee in your cup.”
Individuals and groups of six or fewer are encouraged to submit original video entries from January 22 through March 6, 2013 on Folgers.com/jingle.
Entries will be judged based on creativity/originality, musical performance and adherence to creative assignment. The top 10 finalists will have their entries posted online at Folgers.com/jingle for a nationwide vote on or about May 15 through June 19, 2013.
The winning rendition will be announced on or about June 26, 2013. For Official Rules, complete details and to check out the 2011 Folgers Jingle Contest Winner and watch her performance, visit Folgers.com/jingle.