To create a pint that is truly “out of this world” beer brand John Smith’s has launched a limited edition run of ale into space. The Heineken owned drink, which is available to win, will give most Brits closest taste of space travel they are likely to get, with the cans travelling 37,430 meters above […]
John Smith’s is launching a campaign that is truly out of this world. The Heineken owned ale brand has acquired the first ever pint shaped constellation, made up from 100 stars in the night sky, and is giving ordinary British blokes with extraordinary talents the chance to own one of them. Part of the brand’s […]
Integrated marketing agency Space is enhancing John Smith’s long-running association with horse racing through its ‘Smooth Favourite’ campaign, an on-trade initiative designed to give drinkers a chance to ‘buy one ticket and get one free’ at 28 jump and flat racecourses across the UK. John Smith’s Extra Smooth, Heineken’s leading ale brand, is the nation’s […]