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Home»Posts tagged with»Jonathan Ross Show

Diageo: ‘Guinness Jonathan Ross Tie-up Missed The Mark’

By Newsroom on October 30, 2013   Advertising, Alcoholic, Beverages, Features, Latest  

Diageo: ‘Guinness Jonathan Ross Tie-up Missed The Mark’

Diageo has admitted a recent Guinness ad campaign, which saw it take over all three ad breaks during Saturday night’s (26 October) Jonathan Ross Show, failed to live up to the brand’s legacy of iconic marketing after it was criticised by viewers for being “painful” and “contrived”. The media buy, a first for the lager […]

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