1800 Tequila and Chance the Rapper Offer a Complex Portrait of the Modern Man

1800 Tequila and Chance the Rapper Offer a Complex Portrait of the Modern Man

Today’s man is an amalgam of competing influences. Far from the one-dimensional stock characters of yore, he aspires to exhibit both “traditional” masculinity and the affectations of a man of wealth and taste. 1800 Tequila’s new rebranding campaign from CP+B Los Angeles reconciles these disparate influences into one portrait of a modern man by combining […]