Following the news that Kelloggs has agreed to remove unsustainable palm oil from their products following a campaign spearheaded by two sisters, 10 and 12 from Bedfordshire, this is what Tashi van der Waerden, Director of Innovation at Echo Brand Design has to say: “Kellogg’s pledged changes to its palm oil policy following the campaigning of two young teens is just […]
Kellogg’s open first kid’s cereal café – designed and run entirely by kids – in light of new research that reveals 9 in 10 kids are now choosing to take charge of what they eat Celebrity mum-of-three Myleene Klass was at the pop-up to celebrate the release of brand-new W.K Kellogg by Kids – the […]
This July, Kellogg’s is partnering with Crayola to make breakfast and snack time a little more creative. Visually striking black and white packaging will be released across all major retailers, offering consumers the chance to ‘Colour & Win’ one of five Family Crayola gift packs every day. Adding to the family fun, competition entrants can bring their coloured creation to life through cutting edge, browser-based augmented reality […]
Unsuspecting commuters were given a stunning show on November 20, as a sensational acrobatic duo showed off their gymnastic flair and flexibility in several commuter hotspots in Central London and on the Underground. The team of elite gymnasts wow-ed passers-by as they showed off their skills in a variety of athletic and daring moves. They […]
Kellogg’s Southeast Asia launched a heart-warming social experiment to celebrate hard-working moms and their kids’ appreciation for them, for Mothers’ Day in Thailand on Sunday 12th August. The video, by J. Walter Thompson Singapore, has already garnered some 1.3 million Facebook views via the Kellogg’s Thailand page and KOL’s. Based on research conducted by Kellogg’s, […]
In honour of National Friendship Day on August 5, United Way of King County and United Way of the Battle Creek and Kalamazoo Region are collaborating with Kellogg’s Froot Loops to promote anti-bullying, launching its United to Be Kind program. Throughout the week of August 6, attendees at United Way of King County’s Summer Meals program and United Way of the Battle Creek and Kalamazoo Region will participate […]
Kellogg’s iconic Coco Pops characters get a bombastic 2018 refresh in new pan-European spots by up-and-coming production studio Piranha Bar. Led by Digitas and Leo Burnett in London, the new spots envisage a bolder and richer take on Coco the Monkey and his arch nemesis Croc, the dastardly crocodile. The flagship commercial depicts a swash buckling, […]
Chocolate lovers will be singing a new tune when Kellogg’s Chocolate Frosted Flakes hits bowls and playlists today with the first record to ever be made out of actual cereal – so that when you are done listening to new release “Hello” from Simon Cowell-backed boy band PrettyMuch, you can enjoy the sweet taste […]
Kellogg’s is launching its plant-based W.K. Kellogg range with a new campaign that encourages viewers to ‘Be a Force of Nature’. Created by Leo Burnett London, a suite of 20 sec ads will run on TV, online and VOD. The work introduces the new W.K. Kellogg range as a means for consumers to enjoy plant […]
Kellogg’s has set up its cereal café concept in Dublin to launch its children’s sports camp. The brand took over Urchin Restaurant on St Stephen’s Green with the Gaelic Athletic Association’s All-Stars Andy Moran, Danny Sutcliffe, Rena Buckley and Niamh Hegarty serving up breakfast to the public. The menu included Kellogg’s cereals topped with berries, […]