Kinder Joy Launches New Ad During the Oscars Celebrating its Tagline: A Little Surprise Goes A Long Way

Kinder Joy Launches New Ad During the Oscars Celebrating its Tagline: A Little Surprise Goes A Long Way

Kinder Joy, the uniquely surprising treat made especially for kids with parents in mind, for the second time launched a new television commercial during The 91st Oscars on Sunday, February 24, 2019. The new 30-second advertisement, “Why You Do It,” taps into the pivotal role that parents play in creating everyday surprises for their children. […]

Ferrero is Using the Oscars to Introduce Kinder Joy to America

Ferrero is Using the Oscars to Introduce Kinder Joy to America

A two-in-one treat that is sure to surprise and delight! pic.twitter.com/7lxguCRWA4 — Kinder (@kinderus) March 5, 2018 If you’re going to mimic theatrical trailer tropes like “In a World…” as part of your marketing campaign you might as well do so during the Oscars. Ferrero did just that, positioning its Kinder Joy product — a chocolate […]