Fold7 has created a global TV, digital and print campaign for Kronenbourg 1664 Blanc. Breaking this week, it is part of the ‘Good Taste with a Twist’ campaign launched in June. It underlines the *wit beer’s premium positioning and French heritage, heroing its standout blue bottle and signature flavour with a hint of citrus. The […]
Heineken has revealed the outcome of its #LeBigSwim digitally-led campaign with Eric Cantona, which aimed to demonstrate the outstanding taste credentials of its premium lager brand Kronenbourg 1664. Entitled #LeBigSwim, the campaign began with a creative execution by Kronenbourg 1664 in which Cantona announced that if 10,000 Britons agreed with him that Kronenbourg 1664 is […]
Ogilvy & Mather Hong Kong (Ogilvy) has officially launched its newest campaign, “Anyhour Happy Hour,” for Kronenbourg 1664. As part of the campaign, FevaWorks Solutions (Hong Kong) Limited created anyhour.com.hk, which allows people to take their work-life balance into their own hands and arrange a Happy Hour whenever they like, at any of the 60 […]
http://www.youtube.com/watch?v=2kfqsbABHr8#t=0 Beer and cider producer Heineken UK has been told it must not use an advert for Kronenbourg 1664 that implies that the product was manufactured and brewed in France. The Advertising Standards Agency (ASA) ruled that both the press and TV ads for the drink were ‘misleading’ as they implied that Kronenbourg 1664 was […]