Digital Marketing Campaign for Hendrick’s Gin unique hot air balloon experience
![Digital Marketing Campaign for Hendrick’s Gin unique hot air balloon experience Digital Marketing Campaign for Hendrick’s Gin unique hot air balloon experience](https://fabnews.live/wp-content/uploads/2017/10/HENDRICKS-BALLOON-1200-701x467.jpg)
DotLabel provided digital marketing campaign support for the highly successful Hendrick’s Gin L.E.V.I.T.A.T.R.E installation at Toronto’s Nuit Blanche Festival, the city-wide celebration of contemporary art. To promote its ‘unusual’ nature, Hendrick’s Gin floated a hot air balloon known as the Hendrick’s L.E.V.I.T.A.T.R.E (“Levitating, elevating, voluminous, illuminating, tantalizing, amazingly towering roaming eye”) more than 40 feet above […]