Butterfly Cannon Create Lip-smacking Design for the first of a Range of Flavour Extensions for RedLeg Spiced Rum

Butterfly Cannon Create Lip-smacking Design for the first of a Range of Flavour Extensions for RedLeg Spiced Rum

Launched in 2013, Butterfly Cannon’s brand identity for the original RedLeg Spiced Rum was all about capturing the true laid-back spirit of the Caribbean. Made using authentic Caribbean rum infused with vanilla and ginger, the brand needed to be grounded firmly in ‘Irie’ island life – a chilled-out feeling that everything’s ‘all right’. To bring […]

PepsiCo Unveils LIFEWTR, a Premium Bottled Water Featuring Captivating Label Designs by Emerging Artists

PepsiCo Unveils LIFEWTR, a Premium Bottled Water Featuring Captivating Label Designs by Emerging Artists

PepsiCo announced LIFEWTR, a new premium bottled water that fuses creativity and design to serve as a source of inspiration, as well as hydration, to usher in a new era of thirst quenchers. Available across the United States beginning in February 2017, LIFEWTR is a purified water, pH balanced with electrolytes added for taste. That […]

South Street Brewery Unveils New Labels for their ‘Barstools & Dreamers’ Line

South Street Brewery Unveils New Labels for their ‘Barstools & Dreamers’ Line

Deep dive into the fantasy world of South Street Brewery’s Barstools & Dreamers. Hand-drawn typography and illustrations construct a whimsical world of characters who swirl across the bottle, within custom die-cuts and on metallic paper, bringing through glints of light only on the most important areas of the design, otherwise matted-out in darkness. Each illustration […]

Capital Cities, Aloe Blacc Take Over Beck’s Beer Bottles

Capital Cities, Aloe Blacc Take Over Beck’s Beer Bottles

Beck’s Beer announced that indie pop sensation Capital Cities and singer/songwriter/rapper Aloe Blacc, as well as six additional artists, will collectively take over millions of Beck’s beer bottle labels beginning July 1, 2014. In addition to Capital Cities and Aloe Blacc, 2014 participants include: Latin Grammy-winning Puerto Rican singer/composer Luis Fonsi; Club sensation DJ Irie; […]