Butterfly Cannon makes a splash with their wellie boot-inspired campaign for Laphroaig Scotch Whisky

Butterfly Cannon makes a splash with their wellie boot-inspired campaign for Laphroaig Scotch Whisky

Laphroaig wanted to bring more story-telling to their gifting strategy and disrupt the somewhat stuffy Scotch category, to engage & recruit new drinkers who hadn’t previously considered Islay single malts as a gift. Kicking off the project, we set out on a trip to Islay for a wander through Laphroaig’s history and provenance. Exploring the […]

Scots Have a Lot to Say About Laphroaig Scotch Whisky in Latest Ad

Scots Have a Lot to Say About Laphroaig Scotch Whisky in Latest Ad

Laphroaig whisky is celebrating its 200th anniversary in 2015. In honour of that fact, the brand has made a thoroughly entertaining film as part of it’s popular and brutally honest ‘Opinions Welcome’ campaign. The film stars a selection of locals from the distillery’s home on the Island of Islay in Scotland, and their candid opinions […]

Laphroaig Whisky to Project Tweets as Part of 200th Anniversary Campaign

Laphroaig Whisky to Project Tweets as Part of 200th Anniversary Campaign

Laphroaig, the Scottish whisky, will project opinions of the brand sourced from Twitter onto its distillery wall, to celebrate its 200th anniversary. The campaign called #BigOpinions will see Laphroaig select the best tweets – both positive and negative – from 21-25 July and will project them onto its distillery in the Isle of Islay, on […]