Convenience food brand Nomadic has given its biggest-selling Yogurt and Oat Clusters pots a fresh new look and simplified name –‘Clusters’. The move, taking place just over 27 years since the popular snacking format was introduced, follows the firm’s impressive 29.7% growth in 2025 – in a category that only delivered 7.5% in RSV*. Simplifying the […]
Biona Organic, the UK’s leading organic food brand, is expanding its product portfolio in 2026 with the launch of two new ranges spanning organic ready meals and breakfast cereals – both designed to meet growing demand for minimally processed, nutritious alternatives to convenience foods. Biona‘s new ranges offer: READY MEALS: WORLD BEAN MEALS Biona has […]
To celebrate Lunar New Year and the arrival of the Year of the Fire Horse, Highland Park has partnered with creative studio Butterfly Cannon to create a striking limited-edition release, designed to capture the attention of affluent millennial whisky drinkers. Rooted in Highland Park’s wind-swept Orkney home, the design transforms the pack into an experience […]
AWARD-WINNING drinks challenger brand, Pip Organic, has extended its first-to-market, clean label kids’ fizzy drinks offer, with a NEW Apple Cherry Fizz addition. Developed for parents seeking healthier kids’ drinks options and to meet growing demand for school compliant beverages, NEW Pip Organic Apple Cherry Fizz is a refreshing blend of juicy organic apples, cherries, […]
Defiant helped with product positioning, brand identity, package design & naming Nic Fanciulli, the internationally renowned DJ, producer and label owner, has launched Soba Circus, a bold new no/lo drinks brand created in partnership with Defiant. Drawing on Nic’s deep roots in global music culture, the brand was built to challenge the tired conventions of […]
Leo UK and McDonald’s have created ‘All Flavour, No Mess’, a product platform that relaunches McDonald’s Wraps across the UK. Based on the insight that no one wants to be a messy eater, especially when they’re wearing a clean outfit, the campaign is rooted in the fan truth that McDonald’s Wraps are the tidiest item […]
2026 sees the eagerly anticipated unveiling of the Pott’s Partnership’s chef-prepped sauces in sustainable aluminium cans, a left-field move inspired by deep-rooted ethical commitments and head turning designs 1st inspired by the UK’s avant-garde craft beer movement. With their stocks and gravies being major beneficiaries of the transition to 100% recyclable aluminium cans back in […]
On Matchday 8, the busiest night of the UEFA Champions League, Heineken® ran a real-life social experiment in New York to support the launch of its new global campaign, Fans Have More Friends, proving shared fandom can turn strangers into real connections. Heineken® this week launches Fans Have More Friends, a new global sponsorship platform […]
Award-Winning British Hummus Brand Launches Innovative Collection Designed for Health-Led Eating, Gut Health & Category Growth ChicP’s launch of their exciting new range of ‘functional’ hummus puts the brand in the lead as the only functional premium hummus brand in the UK, delivering on quality and taste. ChicP saw a gap in the market for […]
Exciting flavour innovation from the UK’s #1 lolly brand lands in-store from January Rowntree’s, the number-one lolly brand in Great Britain, is set to energise the ice cream aisle this year with the launch of two bold new products: Rowntree’s Fruit Explosion and Rowntree’s Fruit Pastilles Berries Landing in major retailers from 12th January, the […]