To celebrate Lunar New Year and the arrival of the Year of the Fire Horse, Highland Park has partnered with creative studio Butterfly Cannon to create a striking limited-edition release, designed to capture the attention of affluent millennial whisky drinkers. Rooted in Highland Park’s wind-swept Orkney home, the design transforms the pack into an experience […]
AWARD-WINNING drinks challenger brand, Pip Organic, has extended its first-to-market, clean label kids’ fizzy drinks offer, with a NEW Apple Cherry Fizz addition. Developed for parents seeking healthier kids’ drinks options and to meet growing demand for school compliant beverages, NEW Pip Organic Apple Cherry Fizz is a refreshing blend of juicy organic apples, cherries, […]
Defiant helped with product positioning, brand identity, package design & naming Nic Fanciulli, the internationally renowned DJ, producer and label owner, has launched Soba Circus, a bold new no/lo drinks brand created in partnership with Defiant. Drawing on Nic’s deep roots in global music culture, the brand was built to challenge the tired conventions of […]
Leo UK and McDonald’s have created ‘All Flavour, No Mess’, a product platform that relaunches McDonald’s Wraps across the UK. Based on the insight that no one wants to be a messy eater, especially when they’re wearing a clean outfit, the campaign is rooted in the fan truth that McDonald’s Wraps are the tidiest item […]
2026 sees the eagerly anticipated unveiling of the Pott’s Partnership’s chef-prepped sauces in sustainable aluminium cans, a left-field move inspired by deep-rooted ethical commitments and head turning designs 1st inspired by the UK’s avant-garde craft beer movement. With their stocks and gravies being major beneficiaries of the transition to 100% recyclable aluminium cans back in […]
On Matchday 8, the busiest night of the UEFA Champions League, Heineken® ran a real-life social experiment in New York to support the launch of its new global campaign, Fans Have More Friends, proving shared fandom can turn strangers into real connections. Heineken® this week launches Fans Have More Friends, a new global sponsorship platform […]
Award-Winning British Hummus Brand Launches Innovative Collection Designed for Health-Led Eating, Gut Health & Category Growth ChicP’s launch of their exciting new range of ‘functional’ hummus puts the brand in the lead as the only functional premium hummus brand in the UK, delivering on quality and taste. ChicP saw a gap in the market for […]
Exciting flavour innovation from the UK’s #1 lolly brand lands in-store from January Rowntree’s, the number-one lolly brand in Great Britain, is set to energise the ice cream aisle this year with the launch of two bold new products: Rowntree’s Fruit Explosion and Rowntree’s Fruit Pastilles Berries Landing in major retailers from 12th January, the […]
Lindahls is tapping into one of the biggest shifts in modern eating with its new high protein cheese range – a collection that offers health-savvy shoppers nutritious choices without sacrificing on time or taste. Lindahls’ Protein Quark Cheese, Protein Cottage Cheese, Protein Gouda Cheese Slices and Protein Greek Cheese have all been created with shoppers seeking quick, flavour driven, higher protein meals at front of mind. And, with almost one million TikTok posts dedicated to cottage cheese alone, the UK’s demand for protein […]
Latest trend reports suggest that 2026 will be another big year for ranges with a strong nostalgic pull, and products with compelling retro ties; specifically timeless dessert flavours which are increasingly being infused into product ranges as diverse as teas, granolas, chocolate bars, alcoholic beverages and of course sugar confectionery. Such flavours foster familiarity, reassurance and […]