Burger King Hacks Peruvian Law in Movie Theaters With “King Popcorn” Campaign by McCann Lima

By on    Food, Latest, Marketing  

Burger King Hacks Peruvian Law in Movie Theaters With “King Popcorn” Campaign by McCann Lima

Until March 25th, moviegoers could only consume food and beverages bought in the theater’s food concessions in Peru. Any external purchase was forbidden. After a resolution by the National Institute for the Defense of Free Competition and Protection of Intellectual Property, this prohibition ceased, and consumers can enter movie theaters with good food “similar” to […]

Diet Soda May Increase The Risk of a DWI Charge

By on    Alcoholic, Beverages, Non Alcoholic, Promotions  

Diet Soda May Increase The Risk of a DWI Charge

Those who drink diet soda with alcohol may be at an increased risk of receiving a DWI. A study, recently released in the journal Alcoholism: Clinical and Experimental Research, found those who mixed their alcoholic beverages with diet soda instead of regular soda experienced increased intoxication levels. The increase was significant. Breath alcohol tests found […]