Brand acceleration agency bluemarlin has unveiled a stand-out out-of-home marketing campaign aimed at repositioning Dutch cheese Leerdammer as a top-of-mind choice in the UK market. Leerdammer, which is owned by Lactalis Group, approached bluemarlin with the challenge of making its mild and nutty-flavoured cheese more appealing to a broader audience. While Leerdammer is known for its […]
Popping up at London’s Southbank Observation Point on the 24th of August (plus two secret London locations on the 25th and 26th) the UK’s favourite sliced cheese brand, Leerdammer, will be encouraging you to upgrade your lunch with mouth-watering cheese toasties and slices of Leerdammer. Being a nation obsessed with cheese, what better way to […]
Leerdammer, a leading brand in the sliced natural cheese segment, is launching a ‘Love Me or I’m Free’ promotion for its Original and Light 160g Slices. The activity will encourage trial and drive growth into the £12million natural slices category which has enjoyed solid growth of 9.2% in the last year. Rolling out across all […]