McDonald’s and Leo Burnett London have launched an amusing campaign called ‘Schnuggs’ celebrating the release of new Spicy Chicken McNuggets, their hottest new product launch and the latest addition to its menu, available for seven weeks. The campaign comprises a mixture of food focused content and short films showing models wearing custom made Spicy Chicken […]
McDonald’s, together with Leo Burnett London, have launched a new campaign celebrating McDonald’s McDelivery being part of late-night Movie Nights on ITV2 ITV3 and ITV4. The campaign is part of a sponsorship deal between ITV and McDelivery powered by Uber Eats, for the broadcaster’s post 9pm digital network film package secured by OMD UK. Created […]
McDonald’s and Leo Burnett London have launched the ‘Give in to Bacon’ campaign in order to celebrate the release of the new Bacon Roll, a premium product and the latest addition to the Breakfast menu this Summer. The 30” TV spot airs on Monday 24th June, just two days before the launch of the product […]
McDonald’s and Leo Burnett London have launched the latest instalment of the McCafé ‘We Could’ campaign to introduce the new Iced Latte, the latest addition to the McCafé coffee range. The campaign reinforces McDonald’s offering of ‘Great tasting coffee, simple’, positioning McCafé as the perfect solution for those people who just want a simple, great […]
Creative agency Leo Burnett London and McDonald’s have launched a new finger wiggling advertising campaign called ‘Peely Peely’ to announce the return of the eagerly awaited annual Monopoly promotion. With a shared ambition to make the Monopoly game more famous than ever – Leo Burnett London developed a campaign to compel more and more people […]
Building on the success of its Great tasting coffee, simple campaign over the last two years, McDonald’s have launched a new integrated campaign called ‘We could’ aimed at driving the quality credentials of its McCafé coffee in a simple and pragmatic way. The campaign kicks off with a TV advert airing on 18th March and will be supported […]
There are many questions that baffle and perplex us; is it still an empty room if there’s someone it? Is it still priceless if it was free? AND now is a Big Mac® with bacon, still a Big Mac®? This is the first time the iconic burger by McDoanld’s has been changed in the UK since its […]
McDonald’s has released an endearing swimming gala film as part of its Saver Menu campaign by Leo Burnett London. ‘Swimmer’ is the first of two films directed by Andrew Gaynord – the mind behind We buy Any Car’s Philip Schofield ads, and Curry’s Kitchen Envy. The film is set at an indoor swimming pool, with a swimming gala in […]
To promote its relationship with UberEATS, McDonald’s releases two new 60-second spots which take a look at the real reasons we end up getting take out. Created by Leo Burnett London and directed by Tony Barry at Knucklehead, ‘Passing Ships’ and ‘Play Date’ subvert the fast food advertising genre to feature two very real-life, […]
McDonald’s is bringing back its ‘Reindeer Ready’ campaign for the second year as it looks to remind customers of its role during the festive period. The campaign, which launched on November 18, shows Father Christmas and his reindeer visiting house after house on Christmas Eve dropping off presents for the children. However, while Santa […]