Pepsi Unveils Global ‘For the Love of It’ Strapline in Marketing Overhaul

Pepsi Unveils Global ‘For the Love of It’ Strapline in Marketing Overhaul

Pepsi is launching a new global marketing platform with the strapline: “For the Love of It.” Replacing “Live For Now” – Pepsi’s first global strapline, which has been in play since 2012 – it will be launched throughout the year in more than 100 markets, starting with countries in Latin America and Eastern Europe. The slogan is accompanied by a […]

Pepsi Elevates The “Best New Artist” Category

Pepsi Elevates The “Best New Artist” Category

Pepsi will elevate “Best New Artist” category providing fans exclusive unparalleled access through a strategic partnership with VEVO, Pandora, and the GRAMMYs. In addition to serving as the presenter of the “Best New Artist” category during the live telecast of the award show, Pepsi, in partnership with The Recording Academy and VEVO, has unveiled an […]