As one of the main ingredients in beer, hops impart vital flavour and aroma. To celebrate its 25-year partnership with Liverpool FC, Carlsberg has brewed a fan beer from hops unlike any other. Scientists from the Carlsberg Research Laboratory have cultivated special hops using footage of 25 years of Liverpool matches and the sound of […]
Subway is stepping up its sponsorship activity at Liverpool FC, with new display ads reacting to on-pitch activity. The new ads will show the slogan ‘Super Sub Time’ every time a tactical substitution is made by Liverpool. The ads first made an appearance during Liverpool captain Steven Gerrard’s substitution in the home game against Sunderland. […]
Dunkin’ Brands Group, the parent company of Dunkin’ Donuts and Baskin-Robbins, announced a multi-year marketing partnership with Liverpool Football Club (FC), one of the world’s most historic and famous football clubs, to support global expansion of the Dunkin’ Donuts and Baskin-Robbins brands. Under the agreement, Dunkin’ Donuts will become the official coffee, tea and bakery […]