Heineken has launched a new range for Desperados, offering a fresh alternative to fans of the tequila flavoured beer. With packaging designed by branding and design agency Lonsdale, Desperados Sunlight reinterprets the famous brand identity, with integrated graphic elements and a differentiating design. The 30-year-old Desperados brand is popular with 18-35 year-olds, however today’s generation has […]
With packaging design by Lonsdale, Ricard joins booming ready-to-drink market Pernod Ricard Group has launched Ricard, a limited edition alcoholic beverage that can be enjoyed straight from the bottle, with no mixing required. This the first ready-to-drink product featuring Pernod Ricard’s signature anise and liquorice flavoured liqueur, usually served diluted with water. Created by branding […]
