With packaging design by Lonsdale, Ricard joins booming ready-to-drink market
Pernod Ricard Group has launched Ricard, a limited edition alcoholic beverage that can be enjoyed straight from the bottle, with no mixing required. This the first ready-to-drink product featuring Pernod Ricard’s signature anise and liquorice flavoured liqueur, usually served diluted with water.
Created by branding and design agency Lonsdale, the bottle is enveloped in the sun-soaked yellow that normally appears as a distinctive highlight in Pernod Ricard’s famous brand. With a sleek silhouette, a compact and minimal design, and vertical Ricard logo in its iconic deep blue, the bottle aims to assert the brand’s visual identity with confidence and simplicity.
The French ready-to-drink cocktails market generated revenues of almost EUR 100 million in 2024 and is expected to reach almost EUR 220 million by 2030. Ricard is available exclusively in French supermarket Franprix, with an online launch planned for May. This new Ricard product is being launched as a limited edition by the French group, with only 220,000 bottles set to be produced this year.
Guillaume Girard-Reydet, CEO, Pernod Ricard France says: “This bottle perfectly embodies the brand. A true collector’s item that reflects both heritage and modernity.”
David So, Creative Director at Lonsdale says: “Capping off a beautiful summer day with a “pastis” made with Pernod Ricard is a much loved tradition in France. We wanted to capture that heritage and sun-soaked energy in the design of Ricard.”
Source: Lonsdale
You must be logged in to post a comment Login