EQ8, the natural energy drink, appointed London agency Biles Inc. to refresh its packaging design as part of the launch of a new and improved recipe formulation. Backed by Malaysian entrepreneur Tony Fernandes (owner of QPR Football Club, Caterham F1 Team and CEO of AirAsia), EQ8 is a natural fruit juice based energy drink, which […]
Iconic rum brand Malibu has been given a makeover for the first time in over 30 years. The infamous white bottle with its much loved palm tree logo has been redesigned to make it easier to hold and more comfortable to pour. The change comes 33 years after its launch in the UK in 1980, […]
Hornall Anderson has rebranded Doritos, creating new designs around the snack brand’s ‘ignite you’ positioning. The designs, which include a new logo, are shown across packaging for all the Doritos markets including the UK, US and Mexico, with the work carried out by Hornall Anderson’s UK office. Ali Whitely, Hornall Anderson UK creative director, said, […]
Domino’s UK has rebranded, in a move which sees it drop the words ‘Domino’s Pizza’ from its identity and instead use a redrawn domino symbol in isolation. The company has also overhauled its interiors and will roll out a retail concept designed by AEW Architects. The logo, designed by Crispin, Porter and Bogusky, has been […]
The makers of BAILEYS, the Original Irish Cream, announced the launch of a new bottle that evokes the brand’s modern, feminine sense of style. The new bottle, designed by acclaimed agency Lewis Moberly, has been heightened and the shoulders lifted, to give a more elegant profile and pose a more alluring and impactful prospect on shelves […]
Finland is a cider superpower, at 9 litres per capita, Finnish cider consumption is the second highest in the world after Ireland. Golden Cap, Finland’s first and Original cider brand has been providing the best-tasting range of ciders to Finnish consumers since 1962. Sinebrychoff appointed Taxi Studio to reposition and redesign the brand, and packaging […]
Velvet Ice Cream lovers will soon see a brand new look on their favorite ice cream. Velvet has redesigned a fresh, new appearance for its ice cream packaging, which is rolling out to grocery stores and other retail outlets this week. Velvet fans will find that the new cartons continue to feature the same great […]