Tequila Herradura Launches New Global Marketing Campaign “Luck Is Earned”

Tequila Herradura Launches New Global Marketing Campaign “Luck Is Earned”

Tequila Herradura announced the launch of its new global marketing campaign, “Luck Is Earned.” Featuring raw and undeniably real stories of people who parallel the ambition, passion and soul of Tequila Herradura, the campaign illustrates that there are no shortcuts to greatness. Whether it’s making tequila, music or art, turning one’s all-consuming passion into perfection requires dedication […]